OCEANSIDE VOTERS: Flip your ballot over to vote YES on L! Measure L is located on the back of your ballot in the top right corner. Vote today or on Election Day November 3rd!

Measure L Preserves our Farmland

Vote YES on L!

Vote Yes on Measure L for fresh produce for Oceanside, an 88-acre organic farm, an agricultural education center for children, and wider and safer roads to reduce traffic congestion. Preserving our farmland is in your hands. Don’t leave that decision to the City Council. Vote Yes on Measure L!

Find A Ballot Drop-Off Location Near You!

Planting for Our Future

Run by locals for locals, the organic farm at North River Farms will supply thousands of Oceanside families and restaurants with locally grown fresh fruits and vegetables. The farm includes U-pick orchards and an agricultural learning center to teach children about the importance of farming and healthy food habits. To lock in these benefits, vote YES on MEASURE L!

Vote Yes on L

Yes on L preserves farmland and grows organic produce for Oceanside. A YES vote on Measure L is a vote for fresh fruits and vegetables for thousands of Oceanside families and restaurants, grown on an organic farm run by locals for locals.

Farming Over Mansions

If Measure L does not pass, we will see our farmland replaced by luxury homes on sprawling 2.5 acre lots. Please don't let that happen. Vote to preserve farmland. Vote Yes on Measure L! Tell the City Council we don’t want luxury homes built on our farmland.


North River Farms
YES ON L: North River Farms
North River Farms
NO on L: Estate Homes on Sprawling Lots

Investing in Oceanside’s Future

Less Traffic Congestion

At no cost to taxpayers, Measure L will fund millions of dollars to widen and fix Oceanside roads, including North River Road and College Bridge.

These improvements will reduce traffic congestion and evacuation times in the area.

Learn More >>

Enhanced Fire Safety & Neighborhood Services

Vote Yes on L to provide fire safety enhancements that will cut firefighter response times in half to protect against wildfires in the area. The community will also generate $1.6 million in annual tax revenue for Oceanside’s General Fund to help pay for firefighters, parks, libraries, road repairs, and other neighborhood services.

North River Farms includes a new on-site fire station and provides funding for a new fire truck and personnel – placing emergency equipment and first responders where they are needed. Every minute counts during emergencies.

Create Jobs & Economic Investment

Vote Yes on L to help Oceanside’s economy and increase property values. Economists who have studied North River Farms say it will create 674 good-paying permanent local jobs and generate $5.9 million annually for Oceanside. It will also create 485 construction jobs and provide an $86.4 million boost during construction.

North River Farms also is a long-awaited investment in the city’s east side, spurring millions in needed economic investment where numerous working families live.
 
Source: San Diego North Economic Development Council

Better Infrastructure

Vote Yes on L to widen North River Road and College Bridge, and improve all roads in and around North River Farms, including SR-76, College Boulevard, and Wilshire, ALL at no cost to taxpayers.

In addition to major traffic improvements, North River Farms will improve sewer, water and storm drain connections, and bring reclaimed water to the agricultural region – contributing $80 million in new infrastructure to the region.

Learn more about Traffic Improvements
$6M
for parks and other public facilities
$5.2M
for local schools and education
$1M
for Oceanside’s vision plan
$500K
new Little League and football fields at Melba Bishop Park

Issues

88 acre Farm
A New 88 Acre Working Farm for Oceanside
Learn More
Local Produce
Local Produce for Thousands of Oceanside Families
Learn More
Agricultural Education
Create the next generation of local farmers
Learn More
Enhanced Fire Safety
New fire station, new fire truck, new personnel
Learn More
Road Improvements
Road improvements for less traffic
Learn More
Jobs and Economic Investment
Learn More
Affordable Housing
Learn More

Testimonials

"
As a third generation farmer and former Secretary of the California Department of Food and Agriculture, I fully support Yes on Measure L because it would establish San Diego County's first farming community, embracing the region's natural agricultural assets and introducing them to Oceanside residents in the form of nutrient dense fruits and vegetables.
"

AG Kawamura

,
Former Secretary of the California Department of Food and Agriculture
"
North River Farms will increase nearby property values and help Oceanside’s economy when we need it most, and it connects us to farming and agriculture – that’s why I am voting YES on Measure L. As San Diego County’s first farming neighborhood, North River Farms will provide homes built for teachers, veterans, firefighters, and other working families – while preserving Oceanside’s farmland and growing fresh fruits and vegetables for thousands of Oceansiders. I strongly support YES on Measure L because of the benefits it will create for all of us in Oceanside, including parks, trails and traffic improvements, along with the affordable homes we need.
"

Dan Iman

,
retired military helicopter pilot and business owner
"
North River Farms’ commitment to farming is unprecedented and it's why it has my full support. An 88-acre working farm is the size of 67 football fields. That's awesome and it will be a huge win for the community because the fresh fruits and vegetables that farm will produce will stay in Oceanside, feeding thousands of local families and supplying our restaurants with organic, locally-grown produce. The farm at North River Farms is the definition of a win-win for Oceansiders.
"

Dustin Campbell

,
a longtime Oceanside farmer who owns 142 acres of farmland that he and his family have farmed for 26 years.
"
The San Diego County Taxpayers Association has been consistently opposed to ballot-box planning and that’s why we urge Oceansiders to vote YES on L: North River Farms. This is a farming community that provides homes for working families and preserves 88 acres of farmland – while investing $80 million in infrastructure at no cost to taxpayers. This project is fully vetted and approved; it has gone through a five-year planning process with extensive public input and has been revised six times to address community concerns. Unfortunately, a small group of opponents has forced this project to the ballot box to maintain its approval. Please vote YES on L to support North River Farms and say no to ballot-box planning.
"

Haney Hong

,
President and CEO of San Diego County Taxpayers Association
"
As a firefighter, public safety will always be No. 1 for me. Vote YES on Measure L because North River Farms is exactly the kind of community we want to see more of – a community that will help us save lives by reducing our response times to wildfires and medical emergencies. North River Farms combines both on-site fire resilience and off-site investment in our public safety and firefighting infrastructure. It includes a new station, a new truck and staffing for the station, which will improve 9-1-1 response times in the whole South Morro Hills area. That’s why the Oceanside Firefighters Association has supported YES on Measure L.
"

Jacob Chambers

,
Oceanside firefighter
"
The North County YIMBY group advocates for smart housing solutions in our region. Opponents incorrectly label North River Farms as "sprawl development," but we recognize that it is a smart growth project that will provide 585 homes – including affordable apartments and accessory dwelling units – in an already residential area and within walking distance to a transit center, a school, and other local amenities. We can’t allow this site to be taken over by more unaffordable, luxury homes on huge lots – we need homes that young, working families can afford. We strongly urge Oceansiders to vote Yes on L because it provides the homes we desperately need while providing many public benefits.
"

James Contino and Catherine Ferguson

,
Co-Founders of North County YIMBY
"
I am voting YES on Measure L because North River Farms will produce locally grown fresh food for Oceanside and provide many public benefits – including an education center for young kids to learn the importance of agriculture and the value of farming – PLUS $5.2 million for Oceanside schools. North River Farms will preserve Oceanside’s agricultural land by creating an 88-acre working farm within a neighborhood. We need more local farming, not more estate homes on sprawling 2 ½-acre lots – which is why I am urging my friends and neighbors to vote Yes on Measure L.
"

Jeanne Iman

,
retired Director for Curriculum and Instruction and School Principal for Oceanside schools
"
In these difficult economic times, we need to do everything we can to keep our economy moving and bring back jobs – and Yes on L: North River Farms will do both. As an innovative agricultural community, North River Farms will provide affordable homes for working families and create 485 construction jobs and 674 permanent local jobs. The San Diego Regional Chamber of Commerce supports YES on L because it will benefit our economy while providing $1.6 million a year in additional revenue to the City of Oceanside to help pay for first responders, road repairs, parks, libraries, and other neighborhood services. North River Farms will generate $5.9 million annually in permanent economic impact for Oceanside, and $86.4 million during construction.
"

Jerry Sanders

,
president & ceo of the san diego regional chamber of commerce
"
I have worked on an Oceanside farm for nearly 25 years and been in farming for 50 years and I believe in our agricultural future. That’s why I support Yes on L: North River Farms – it creates an 88-acre organic farm, the size of 67 football fields – and nearly 700 permanent jobs! Run by locals for locals, this working farm within a neighborhood will provide fresh, locally grown produce for thousands of Oceansiders and will include U-pick orchards. In addition to farming, the agricultural education center will help educate our next generation about farming and so I’m urging everyone to vote YES on L.
"

Jose Calderon

,
Oceanside farmworker
"
North River Farms was planned with passion and purpose by a local team with a commitment to help reconnect us to our agricultural roots – that’s why I support YES on Measure L. This agricultural neighborhood creates an opportunity to connect with the land and our food supply for those who may otherwise not have access to agriculture and our local farmers. With an 88-acre farm and an agricultural education center, North River Farms will teach children about the importance of farming and healthy food habits. Because of that and other community benefits, I strongly urge Oceansiders to vote YES on Measure L.
"

Luawanna Hallstrom

,
farming advocate and leader, National Council of Agricultural Employers past president
"
As a neighbor of North River Farms, I know firsthand how dangerous the roads are in South Morro Hills – and I have been a victim of reckless driving here. I support Measure L because not only is North River Farms preserving farmland and our community’s unique flavor, it provides badly needed widening and other traffic improvements at no cost to taxpayers. None of us want to see any more fatal accidents on North River Road. Vote YES on Measure L to reduce traffic congestion and make our roads wider and safer.
"

Oceanside resident Chris Libs

,
an agricultural land owner and resident of South Morro Hills for 17 years
"
The Oceanside Chamber of Commerce is proud to support YES on L: North River Farms because it is an innovative, job-creating project that supports our farming economy. Not only does North River Farms implement a new community-agricultural model that has worked well in hundreds of areas around the country, it provides the workforce housing that our employers need to stay competitive with other regions. With the creation of 485 construction jobs and 674 permanent jobs, North River Farms will help revitalize east Oceanside.
"

Scott Ashton

,
ceo of oceanside chamber of commerce
"
YES on L: North River Farms is a fully vetted and approved community that provides affordable homes for working families while creating a working farm that will produce fresh food for Oceanside. With so many public benefits, including 10 miles of hiking and biking trails, four public parks, widening North River Road and College Bridge, and fully funding the construction and staffing of a new fire station, this is the kind of community. Please vote YES on L to support affordable housing and to lock in these public benefits.
"

Tommy Thompson

,
ceo of the north san diego county association of realtors
"
We have endorsed YES on L because it aligns with our Democratic values and our farm preservation goal. Rather than luxury homes for millionaires, Measure L will preserve farmland in Oceanside to provide sustainable agriculture.
"

Victoria Herrero

,
President of the San Diego County Democratic Farmers
"
We must do everything we can to support agriculture, and that absolutely includes supporting farming communities like North River Farms that preserve farmland and create a fresh locally-grown food supply chain that will feed thousands of Oceansdiers. As an agriculturalist, I have a unique perspective on how access to healthy local produce helps a community’s health and sustainability. With a dedicated 88-acre farm – the size of 67 football fields! – North River Farms will bring organically grown fruits and vegetables to Oceanside’s families and restaurants – and that’s why I am voting YES on L.
"

Vikki Almond

,
local agriculturalist who has represented growers in marketing fresh produce
"
YES on L is designed to revitalize the east side of Oceanside - and it boosts the economy when we need it most. North River Farms will advance agri-tourism with an 88-acre working farm to grow fresh, local fruits and vegetables, preserving agriculture and making more locally grown food available to Oceansiders. It will boost local property values and create 485 construction jobs and 674 permanent local jobs. All told, North River Farms will generate $5.9 million annually in permanent economic impact for Oceanside, and $86.4 million during construction. I strongly support YES on Measure L because of the benefits it will create for all of us in Oceanside, including economic benefits, parks, trails and traffic improvements, along with the affordable homes we need.
"

W. Erik Bruvold

,
Chief Executive Officer of North San Diego Economic Development Council

Yes on L is Supported By

Contact

Please use the following form to contact us with any questions!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Ad paid for by Yes on L - Oceansiders for Jobs, Health, and Safety, a coalition of Farmers, Firefighters, Business Leaders & Affordable Housing Advocates, sponsored by The NRF Project Owner. Committee major funding from
The NRF Project Owner.